Ever wonder why some brands make you feel like you’re chatting with your best friend, while others sound like your strict high school principal? That’s the magic of brand archetypes at work! These 12 personality types—from the nurturing Caregiver to the rebellious Outlaw—give your brand its unique character. Think of them as the secret sauce …
The 12 Brand Archetypes: Shaping Your Brand’s Voice One Personality at a Time Read More »