FAQs
Frequently Asked Questions
What services does Obey Creative provide?
At Obey Creative, our goal is to build a community of fans around your brand. We do this in three ways.
How does building authority actually grow my business?
Most B2B founders are stuck on the paid ad hamster wheel. You're constantly spending money to generate leads, and the second you stop spending, the leads stop coming.
Authority works differently. It compounds.
Here's what happens when you build authority through strategic media:
Partnerships come to you. Instead of cold outreach, potential partners see your content and reach out because they want to work with the recognized expert.
Recruiting gets easier. Top-tier candidates want to work for visible leaders. Your podcast or LinkedIn presence becomes a recruiting engine.
Sales cycles shorten. Customers who've been following your content show up pre-sold. They already trust you. You're not starting from zero.
Speaking and media opportunities emerge. Conference organizers, podcast hosts, and journalists seek out people with established authority.
Referrals increase. Your network becomes your sales team because you're the obvious person to recommend.
The ROI: If your authority generates one meaningful partnership, one executive hire, or shortens your sales cycle by 20%, it pays for itself 10x over.
This isn't vanity metrics. This is how modern B2B companies grow without burning cash on ads.
While we got our start in B2C businesses, today we specialize in B2B founder-led brands running $2M-$50M in revenue across a range of industries.
Industries we've worked with:
- PropTech & Real Estate (smart building technology, commercial real estate)
- Financial Services (wealth management, investment firms)
- Professional Services (recruiting, HR consulting, business advisory)
- Technology & SaaS (B2B software, enterprise solutions)
What they all have in common:
- Founder is the face of the brand
- Expertise and relationships drive revenue (not just product)
- Selling $50K-$500K+ contracts where trust and authority matter
- Tired of depending on paid ads and cold outreach
What matters more than industry:
- Do you have deep expertise worth positioning?
- Are you willing to show up consistently?
- Do you understand that authority = revenue in your market?
We're not industry specialists. We're founder authority specialists.
If you're a B2B founder who wants to build owned media that compounds, we can help—regardless of whether you're in fintech, PropTech, or professional services.
What makes your agency different from others in the industry?
Most agencies focus on tactics (more posts! more followers! more content!).
We focus on strategy (positioning you as the authority so the right opportunities find you).
Tactical agencies: "Let's post 5x/day and try to go viral"
Us: "Let's have strategic conversations with your ideal clients and build authority that compounds"
Tactical agencies: "Here's your engagement rate and follower count"
Us: "Here's how many partnership conversations, recruiting inquiries, and customer relationships this generated"
Tactical agencies: "We do social media for everyone"
Us: "We only work with B2B founders building $2M-$30M companies who understand authority = revenue"
We're not trying to be the biggest agency. We're trying to be the best at building authority for founder-led brands.
Do I need to be comfortable on camera/audio?
For podcasts: You need to be willing to have conversations. If you can talk to a customer or investor for 45 minutes, you can do a podcast. We handle everything else—prep, questions, editing out the ums and ahs, making you sound polished.
For LinkedIn: No camera needed. It's mostly written content. Occasional video clips if you're doing a podcast, but that's optional.
For social media amplification: We use your existing content (podcast clips, speaking engagements). If you're camera-shy, we can work with audio-only formats.
Bottom line: You don't need to be a "content creator." You just need to be willing to share your expertise in conversation format.
What if I don't know what to talk about?
This is exactly why strategy comes first.
We help you:
- Identify your unique perspective (what you believe that others don't)
- Define your content pillars (4-5 core themes you'll reinforce)
- Curate the right guests (people whose conversations move your business forward)
- Develop frameworks and talking points (so you're never staring at a blank page)
You have expertise. You've built a business, solved problems, developed insights. Our job is to extract that and position it strategically. You bring the knowledge. We bring the structure.
Who is this NOT for?
This is not for you if:
- You're looking for quick leads next week (buy ads instead)
- You're not willing to commit 3+ months (authority takes time)
- You want to control every word and micromanage the process (hire an assistant, not us)
- You're running a B2C or e-commerce business (we specialize in B2B founder-led brands)
- You think content = posting randomly and hoping something works (we're strategic, not spray-and-pray)
This IS for you if:
- You're tired of the paid ad hamster wheel and want owned media that compounds
- You have expertise worth sharing but no time to create content consistently
- You want to be the recognized authority in your space
- You understand that relationships and reputation drive revenue in B2B
- You're willing to invest 3-12 months to build something that lasts
How do you measure success?
We track two types of metrics:
Vanity Metrics (good to know, but not the goal):
- Follower growth
- Engagement rate
- Post impressions
- Newsletter subscribers
Business Outcome Metrics (what actually matters):
- Inbound partnership/collaboration inquiries
- Recruiting conversations with top-tier candidates
- Customer references to your content in sales conversations
- Speaking and media opportunities
- Network expansion (quality connections made through content)
The real measure: Are you getting business results? If your content is generating the partnerships, recruiting, and revenue you want, it's working. If it's just generating likes, it's not.
We optimize for outcomes, not vanity.
What if I already have a podcast or LinkedIn presence?
Perfect. We can take it to the next level.
If you have a podcast but it's inconsistent:
- We bring structure, strategy, and consistency
- We optimize your positioning and guest strategy
- We handle all the production so you can focus on conversations
If you have a LinkedIn presence but it's sporadic:
- We make it consistent and strategic
- We develop your voice and content pillars
- We free you from the "what should I post today?" struggle
If you've been doing it yourself and burning out:
- We take over 95% of the work
- You get your time back while maintaining (or improving) quality
We're not starting from scratch. We're scaling what's working and fixing what isn't.
Do you guarantee results?
No. And be wary of anyone who does.
We can't guarantee you'll close X deals or get Y followers. That depends on your market, your expertise, how you show up, and dozens of other variables.
What we CAN guarantee:
- Consistent, high-quality content that positions you strategically
- Professional production and execution
- Strategic guidance based on what's worked for other founders
- Our full effort and expertise
What we've seen happen consistently:
- Founders who commit to 6-12 months see 2-5x follower growth
- Strategic podcast content generates partnership conversations
- LinkedIn authority programs drive recruiting and customer interest
Bottom line: If you show up consistently and we execute the strategy, you will build authority. Authority drives business outcomes. But we're partners in this, not magicians.
How can I get in touch with your agency to learn more about your services and pricing?
You can contact us through our website to schedule a consultation with Justin. During our conversation, we will discuss your business goals and what you’re currently doing to market your business. If we feel like we can help you (we can’t help everyone) we will develop a customized plan that fits your budget and needs.