We Know the Founder Headspace Because We’ve Lived It
At OBEY Creative, we help founders grow their reputation, reach, and revenue without turning into influencers.
Founded in Boston by Justin Obey, our approach is grounded in 15+ years of building real businesses from the ground up. We know the founder headspace because we've lived it: the expertise is real, but the market doesn't know it yet.
We're not here to flood your feed. We're your strategic partner in clarity, content, and credibility. Through the Authority Launch and the Authority Media Engine, we define what makes you different, then build the system that turns your ideas into market authority. One hour a week from you. Everything else on us.
Our Team
Justin Obey - Founder
Justin has spent 15+ years building brands from zero. He grew Social Boston Sports from a $4,000 investment into one of the city's largest social communities and a successful exit to Volo City, then ran marketing for national consumer brands. Now he builds Authority Capital for founders and practices what he preaches: he hosts Return on Reputation, publishes The Authority Brief, and runs OBEY the same way he advises clients to run their brands. In public, on camera, one hour at a time.
Sthefany Rodriguez - Head of Production
Sthefany runs the engine. Every episode, clip, and asset that leaves OBEY passes through her hands first. She manages the full production pipeline from raw recording to published content, and she's the reason clients spend one hour a week on their show instead of twenty.
The Editing Bench
Senior editors Virginia and Veronica handle post-production across every client show. Small team, high reps, no handoffs to strangers.