An Extension of Your Team

Meeting You Where You're At To Create Real Growth

An Extension of Your Team

Meeting You Where You're At To Create Real Growth


OBEY CREATIVE is different from other fully integrated digital marketing agencies.

It was started by seasoned entrepreneurs, Justin and April Obey to take what they’ve learned in their previous 15 years of startup experience and apply it to your success.

We are your fully integrated digital partner built to grow with you. In other words, we've got your back!

You get strategy and branding and all the tactical execution within creative, social media management, paid social, lead generation, influencer and affiliate marketing, email marketing, and graphic design all with one partner.

Our Team


Justin Obey - Managing Partner

Meet Justin, the powerhouse behind Obey Creative as our President and Managing Partner. With the kind of entrepreneurial journey that could fill a book, Justin transformed a $4,000 gamble into a multi-million dollar community-driven enterprise—Social Boston Sports—that he sold in 2017. From orchestrating experiential marketing campaigns for top-tier brands like Harpoon and Deep Eddy Vodka to elevating a regional vodka brand as its CMO, Justin is the quintessential marketing whiz. Now, he's pouring that wealth of experience into Obey Creative, helping brands navigate the fast-paced digital world. When it comes to turning creative chaos into marketing magic, Justin is your go-to guy


April Obey - Partner

Introducing April, the other half of the dynamic duo leading Obey Creative as a Partner and Creative Director. Her marketing prowess is nothing short of astonishing—growing a digital marketing & media venture to $2.3 million in just a year! And if you think that's impressive, her boutique photography company, April K Photography, quickly rose to be Boston's premier go-to for captivating visuals. Alongside her husband and business partner Justin, April now channels her multifaceted skills into Obey Creative, shaping stories and building brands. When April's on your team, consider your brand's creative potential unleashed.


Chelsea - Lead Design

Introducing Chelsea, our Head of Design who's making the world a more beautiful place, one pixel at a time. With two decades in the biz, she's got an eye for detail that's as sharp as a tack and as refined as her taste in equine companions. Yep, when she's not slaying in Adobe Suite, she's managing her own horse farm in Western Mass. It's safe to say she knows how to rein in chaos—whether it's on a design project or a couple of spirited steeds. In short, she's our design guru with horsepower.


Sarah - Graphic Design

Meet Sarah, our Graphic Designer who's as smooth with pixels as she is with packaging. Hailing from sunny California, she's got branding down to a science and package design to an art form. But wait, there's more! Sarah's also your go-to for navigating the labyrinthine world of adult beverage package regulations. So, whether it's catching the perfect wave or crafting the perfect label, Sarah's got the skills to make it happen. She's the design wizard with regulatory savvy—every brand's dream come true.


Jordy - Lead Copywriter

Meet Jordy, the wordsmith who's putting the 'lit' back in 'literary.' She can craft a killer headline faster than you can say 'SEO,' and her social media posts are basically 280-character masterpieces. Forget girl power, we're talking word power. When she's not rearranging the alphabet, she's probably hiking through the Rockies. Trust us, she's the 'write' woman for all your copy needs!

Pat - Web Design & Dev

Introducing Pat, the maestro of web design with a track record that spans two decades. Whether it's WordPress or Shopify, Pat knows how to make your digital dreams a reality. With 20 years in the game, he's the tech-savvy virtuoso who can spin your website into web gold. For Pat, a well-crafted website isn't just a job; it's a mission. So if you're looking for a pixel-perfect web experience, look no further—Pat's got your back.


Juan - Ops & Client Success

Meet Juan, our Head of Operations and Client Success, who juggles spreadsheets and client dreams with the ease of a circus performer. With a knack for turning chaos into order, he's the operational wizard behind our seamless processes and the guardian angel for our client's satisfaction. Imagine a world where efficiency and happiness coexist – Juan's already there, sipping coffee and plotting our next big move. His motto? "Keep calm and let Juan handle it.

Trek - Office Dog

Meet Trek, our four-legged Chief Morale Officer and the paws behind the power of Obey Creative. This 100-pound Golden Retriever is more than just a friendly face; he's a full-on teddy bear who knows how to keep spirits high and stress low. Trek takes his role seriously—whether it's greeting you at the door or offering a nudge when you're deep in thought. Office life just wouldn't be the same without our cuddly, furry teammate. Consider him your go-to for mid-day cuddles and unwavering loyalty. With Trek around, every workday feels a little brighter. He also models from time to time.

Our Core Values


Trust is the foundation of all success. Without establishing and maintaining trust, nothing else can work.


Don't wait for perfect. It doesn't exist. Instead, launch with "great" and improve along the way.


No regrets. Always do your best every step of the way. Own up to your mistakes and make them right.

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