AUTHORITY CAPITAL FOR FOUNDER-LED BRANDS

Let's Close Your Authority Gap

The distance between your expertise and your visibility is costing you opportunities. We close it.

A Few of the Great Clients We've Worked With

The Authority Gap Is Costing You More Than You Know.

You're the best at what you do. The market doesn't know it yet. That gap between earned expertise and visible authority is where deals stall, talent slips past, and competitors get the call instead of you.

Most founders in finance, tech, and professional services don't struggle because they lack expertise or experience. They struggle because their reputation doesn't travel beyond the people they already know. Meanwhile someone with half your track record is winning business in your market simply because they're more visible.

That gap between your reputation and your market presence is the Authority Gap.

And building the Authority Capital to close it is the most leveraged investment you can make in your business right now.

The Authority Gap

Expertise doesn't compound. Authority Capital Does.

Authority Capital is the accumulated market trust, visibility, and strategic reputation a founder builds over time. It's not a campaign. It's not a content calendar. It's a long-term asset that requires the right architecture to build it correctly from the start.

That's what we do.

Increase Sales

Attract the Right Deals

Become a Thought Leader

Ways to Work Together

The Authority Launch™

Within 30 days we develop your brand positioning, podcast identity, set design, equipment setup, run of show templates, guest outreach strategy, and 2 professional episodes filmed and ready to publish.

 

The Authority Media Engine™

4 video podcast episodes each month, 60+ repurposed assets, distribution to 3 platforms. One hour/week from you, everything else from us. 24/7 compounding authority and thought leadership.

Optional Add-ons

Weekly Newsletter

Guest Coordination

Social Publishing & Management

LinkedIn Ghostwriting

Paid Ads

In Practice

Client Name: HqO - The Quantum City Show

(Results within first three months.)

134K+ Total Social Impressions

117K+ YouTube Views

+513% Podcast Growth

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Elisa Tombazis

Events and Internal Communications

We have worked with Justin and his team across several different projects (including a podcast and a large thought leadership conference) and simply cannot fault them. Reliable and fast, they take the time to understand your needs and deliver high-quality results. The content they produce is perfect for strengthening and elevating your brand, so I'm only looking forward to many more projects. Thank you Justin for the great work.

WHo THIS IS FOR

We work with a small number of founders at a time. Our clients are CEOs, managing partners, executives, and founders who share our belief that personal brand and reputation are vital assets for today's world. They are not looking to become influencers. They want the right people (the ones who matter) to know exactly who they are. They are looking to fill their sales pipeline, attract the right talent and investment, and have the time to build their business. They know founder-led marketing is the highest form of leverage there is.

If that's you, the next step is a conversation.

Trusted by Leaders who rely on reputation

Tracy Westcott of Talent Track

Tracy Westcott

Founder, Talent Track

My team and I hired the expertise of Justin Obey and the phenomenal team at Obey Creative to turbocharge our social media impact, especially on LinkedIn, for our growing business - and their results have surpassed all expectations. Their bespoke approach sets Justin and his team apart; they took a deep dive into our business and brand ethos, and seamlessly created a social strategy that echoed our brand voice. They work fast too! Within a week of signing the contract, we were already posting content and gaining traction.

Within a month, I was getting business inquiries. 

If you're looking to give your brand the visibility it deserves with a team that treats your business as their own, I can't recommend Obey Creative highly enough. Their exceptional service will not just meet but surpass your expectations!

William Lehmann headshot

William Lehman

Founder, Step Function VC

As a VC, I talk to founders every day about building visibility in their markets. When my good friend, Matt Crane, and I decided to launch Code and Cobblestones, we needed a team that could move fast and deliver at a high level. OBEY Creative did exactly that. Justin and his team handled everything (strategy, production, editing, clips, distribution) so all we had to do was show up and have great conversations. The quality of work is exceptional, the turnaround is fast, and Justin genuinely understands what founders and investors need from a content perspective.

I'd recommend OBEY to any founder or fund manager looking to build their brand.

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Matt Crane

Founder, MGMT Boston

Justin and the OBEY Creative team are the real deal. When Will and I decided to launch Code and Cobblestones, Justin didn't just offer to produce a podcast. He helped us think through positioning, guest strategy, and how to build a real content engine around it. We went from first conversation to launch with three episodes in the bank in a matter of weeks. Justin is responsive, thoughtful, and genuinely invested in making the show great. If you're a founder thinking about building your authority, talk to Justin before you talk to anyone else.

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Eric Benz

Co-Founder, Fox Hill Wealth

Excellent work. The team is incredibly responsive and they have tailored the marketing directly to our needs.

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Philip Brandes

Founder, Bravus Beer Co

Working with Justin is like working with your own in-house CMO. He is a true part of the team.

FAQs

We help B2B founders close the Authority Gap: the difference between your expertise and the market's awareness of it. We build a podcast-driven content engine that turns one great conversation per week into 15-20 media assets: short-form clips, LinkedIn posts, blog content, newsletter material, and AEO-optimized search content. You show up for one hour a week. We handle everything else.

Most founders have built incredible businesses but nobody outside their customers and immediate network knows who they are. That invisibility costs them recruiting, partnerships, referrals, and pipeline every day. The Authority Gap is the distance between what you know and what your market knows about you. We close it.

A podcast agency edits your audio and uploads your episodes. We do that too, but that's maybe 30% of the job. The other 70% is brand strategy, guest outreach that books prospects and partners (not just guests), LinkedIn content, newsletter creation, AEO optimization, and building an authority asset that compounds over time. A podcast agency produces content. We build Authority Capital.

B2B founders who believe their expertise should be their greatest marketing asset but aren't getting the visibility they've earned. Our clients are typically founder-led companies with deep domain expertise who are tired of cold outreach and paid ads and want to be the obvious choice in their space.

No. Most of our clients start from zero. Our Authority Launch is a 30-day sprint that takes you from nothing to a fully launched show with 3 episodes in the bank. If you already have a show that's underperforming, we can take it over and rebuild it into a strategic content engine.

One hour per week. That's it. You show up, have a great conversation with a guest, and we handle everything else — editing, clips, show notes, publishing, distribution, and repurposing. Most founders tell us it's the most productive hour of their week because they're having strategic conversations with prospects, partners, and industry leaders.

Most clients see meaningful LinkedIn engagement within the first 2-3 episodes. YouTube traction typically builds within 60-90 days. One of our clients hit 60,000+ YouTube views in their first 6 episodes. Another said LinkedIn became their number one inbound channel within 3 months. Authority compounds. The earlier you start, the faster it builds.

It starts with the Authority Launch; a 30-day sprint where we define your positioning, build your show, set up all the tech, and produce your first 2 episodes. From there, you move into the Authority Media Engine for ongoing production. One recording per week, we handle everything else, and your content engine runs on autopilot.

The Authority Launch is $12,000 (one-time, 30 days). The Authority Media Engine starts at $5,000 per month. Add-ons like LinkedIn ghostwriting, social media distribution, and targeted guest outreach are available based on your goals. We also offer a Done-With-You tier for founders who want to be more hands-on.

Book a call. We'll spend 20 minutes understanding your goals, your market, and your Authority Gap. If we're a fit, we'll scope an Authority Launch and get you live within 30 days.

Have more questions? See all FAQs →

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