Trusted by Busy Founders & Marketing Teams
Listen. We get it.
You know you need to build a personal brand.
You’ve posted. You’ve been consistent... and then your life and business took over.
Client work piled up. Priorities shifted. Social slipped or your podcast fell off.
Now it feels like you’re starting from scratch again.
We get it. We’ve been there too.
Because building a personal brand while running a company? That’s a full-time job on top of your full-time job.
You just need some strategic direction.
And a rock solid team.
We’ve been helping founder-led brands show up online with confidence since 2019.
And after years of testing what works, we’ve distilled it into a simple 9-step process that drives real growth without adding more to your plate.
Our 3-Stage Process - Your Content Engine
The Social Authority OS™
A full-service strategy-forward content engine for founder-led brands ready to scale their presence with clarity and consistency and become a thought leader.
CLARIFY
Step 1: Define Your Audience
CLARIFY
Step 2: Analyze & Research
(The Market & Your Social Channels)
CLARIFY
Step 3: Craft Your Brand Voice
How does your brand sound on social? Your total brand personality.
PLAN
Step 4: Identify Content Pillars
(Macro, Micro, TOFU, MOFU, & BOFU)
PLAN
Step 5: Build Content Calendar
PLAN
Step 6: Prepare Content Production
(Scripting, Hooks, Location, Props, etc.)
EXECUTE
Step 7: Capture Content
(Either Our Team, Or Yours)
EXECUTE
Step 8: Edit, Review, Approve
We edit the content. You review and approve.
EXECUTE
Step 9: Publish & Optimize
We publish the content across all channels and further optimize.
working with us
We take pride in our work and love working with great people to help them grow.
If, for some reason, you're not happy, we promise to make things right.
- Customized plans to fit your unique needs
- Month-to-Month Contracts, Pause or Cancel Anytime
- Transparent & Proactive Communication
Stand Out, Attract Your Community, Start a Podcast
Using our Social Authority Operating System framework, we'll help you launch your own remotely filmed podcast, complete with branding, brand strategy, and all the production that goes into it.
Already have a podcast?
Let us handle the editing, episode graphics & descriptions, timestamps, publishing, clipping, captions, and sharing to social.
Don't miss out on our most popular brand tone and voice guide
Download our free tone and voice guide and learn about why tone and voice matters, what elements go into establishing your brand's unique tone and voice, what clothing your brand would wear if it was a person, how to connect with your target audience, and so much more.
Working with Justin is like working with your own in-house CMO. He is a true part of the team and can quickly move to keep up with today's business pace.
Philip Brandes
Founder, Bravus Beer Co.
Obey Creative helped launch our affiliate program and created the foundation for our brand and program to continue to grow. Their support in creative and messaging allowed our brand to expand to new audiences and gain new customers.
Kevin Daniel
Marketing, E-Cloth
Working with Obey Creative on the development of our WonderCow brand has been nothing short of great. They provide the flexibility that every startup needs and make feel like part of the team. I highly recommend every startup consider working with them.
Rob Diepersloot
Founder, WonderCow
Free weekly notes from the lab - actionable tips on brand, social, and scaling.