We Know the Founder Headspace—Because We’ve Lived It
At Obey Creative, we help high-trust founders grow their reputation, reach, and revenue online—without turning into influencers.
Founded in Boston by seasoned entrepreneurs Justin and April Obey, our approach is grounded in over 15 years of building real businesses from the ground up. We’ve seen what works—and more importantly, what doesn’t.
We’re not here to flood your feed with fluff. We’re your strategic partner in clarity, content, and credibility.
Through our signature Founder Positioning Framework, we help you define what makes you different, then build a content system that turns your ideas into real-world authority.
From strategy and branding to content creation and social media management—we keep you visible, relevant, and trusted in your space. Without adding more to your plate.
Our Team
Justin Obey - Managing Partner
Meet Justin, the powerhouse behind Obey Creative as our President and Managing Partner. With the kind of entrepreneurial journey that could fill a book, Justin transformed a $4,000 gamble into a multi-million dollar community-driven enterprise—Social Boston Sports—that he sold in 2017. From orchestrating experiential marketing campaigns for top-tier brands like Harpoon and Deep Eddy Vodka to elevating a regional vodka brand as its CMO, Justin is the quintessential marketing whiz. Now, he's pouring that wealth of experience into Obey Creative, helping brands navigate the fast-paced digital world. When it comes to turning creative chaos into marketing magic, Justin is your go-to guy
April Obey - Partner
Introducing April, the other half of the dynamic duo leading Obey Creative as a Partner and Creative Director. Her marketing prowess is nothing short of astonishing—growing a digital marketing & media venture to $2.3 million in just a year! And if you think that's impressive, her boutique photography company, April K Photography, quickly rose to be Boston's premier go-to for captivating visuals. Alongside her husband and business partner Justin, April now channels her multifaceted skills into Obey Creative, shaping stories and building brands. When April's on your team, consider your brand's creative potential unleashed.
Chelsea - Lead Design
Introducing Chelsea, our Head of Design who's making the world a more beautiful place, one pixel at a time. With two decades in the biz, she's got an eye for detail that's as sharp as a tack and as refined as her taste in equine companions. Yep, when she's not slaying in Adobe Suite, she's managing her own horse farm in Western Mass. It's safe to say she knows how to rein in chaos—whether it's on a design project or a couple of spirited steeds. In short, she's our design guru with horsepower.
Sarah - Graphic Design
Meet Sarah, our Graphic Designer who's as smooth with pixels as she is with packaging. Hailing from sunny California, she's got branding down to a science and package design to an art form. But wait, there's more! Sarah's also your go-to for navigating the labyrinthine world of adult beverage package regulations. So, whether it's catching the perfect wave or crafting the perfect label, Sarah's got the skills to make it happen. She's the design wizard with regulatory savvy—every brand's dream come true.
Jordy - Lead Copywriter
Pat - Web Design & Dev
Introducing Pat, the maestro of web design with a track record that spans two decades. Whether it's WordPress or Shopify, Pat knows how to make your digital dreams a reality. With 20 years in the game, he's the tech-savvy virtuoso who can spin your website into web gold. For Pat, a well-crafted website isn't just a job; it's a mission. So if you're looking for a pixel-perfect web experience, look no further—Pat's got your back.
Juan - Ops & Client Success
Sthefany - Social Media
Trek - Office Dog
