“Technology is a useful servant but a dangerous master.”
– Christian Lous Lange
Something I don’t talk about much: Two years ago I built a team of 40+ Instagram influencers for my client, E-Cloth.
I personally recruited these creators to be brand ambassadors. As part of the team, I taught monthly classes on how to create better content, get more views, and sell more product on Instagram and TikTok.
What surprised me most? Despite having millions of followers in some cases, they were still committed to learning the latest tips and tricks. They knew the platforms were constantly evolving, and one algorithm change could tank their reach overnight.
But here’s what really struck me: They were just like you and me.
Sometimes scared to be on social. Nervous to put themselves out there. Not invincible to the negative comments that come with the territory. (Seriously, you have to feel bad for those people.)
Here’s the brutal truth: Even the most “successful” creators feel like they’re only as relevant as their last post, trapped on an endless hamster wheel that demands more content, more engagement, more of their precious mental energy.
The antidote to all of this is intentionality and community.
Social media is a tool. Nothing more, nothing less. A means to an end, never a destination that becomes the default place for you to mindlessly spend your most precious resource, your attention.
What intentional social media looks like:
- Clear goals for what you want social media to accomplish
- Systems that work without consuming your life
- Content that serves your business, not the algorithm
- Boundaries that protect your mental energy
These are some of the things we’re teaching in the Founder Visibility Lab in addition to how to make social work for you.
The bottom line: You’re building a business, not feeding a content beast. Your worth isn’t measured in likes, and yesterday’s post performance doesn’t determine your relevance.
Ready to use social media as a tool instead of letting it use you? Let’s build systems that work for your life.
-Justin (Using Social, Not Being Used By It) Obey
P.S. Whenever you’re ready… here are 4 ways I can help you grow your online presence and personal brand.
- Grab the free guide for busy founders who want to be seen as thought leaders. – Click Here
- Steal our free 100+ viral hooks. – Click Here
- Join our Founder Visibility Lab and a community of other founders and learn the systems and mindset shifts you need to show up confidently on camera and create content for social while also growing your business. – Click Here
- Book a 15 minute Strategy Call. – Click here.